Media Coverage
Latest Media Coverage
Media Coverage
The Wall Street Journal – Business Software Faces Pressure to Update Its User Experience
The Wall Street Journal: Principal Analyst Andrew Hogan describes how companies are starting to prioritize investments in making their products easier to use: “This is an area that’s going to see huge investment over the next few years.” Read the full article here.
Media Coverage
The Wall Street Journal – Digital Designers Take Professional Collaboration Tools and Riff on Them
The Wall Street Journal: Andrew Hogan describes how, with CIOs and CMOs making more investments, the design industry has grown “two to four times bigger than it was five to 10 years ago.” The article also cites Forrester data about how companies will likely spend an estimated $162 billion in this industry worldwide this year. Read the full article here.
Media Coverage
The New York Times – With Fewer Ads on Streaming, Brands Make More Movies
The New York Times: VP & Principal Analyst Dipanjan Chatterjee discusses why advertisers are deliberately putting more focus on Hollywood-level branded content to better integrate themselves into consumers’ lives. This article has also been syndicated to Firstpost. Read the article here.
Media Coverage
Reuters – In India, Reliance Retail’s private labels revolution spooks global consumer goods makers
Reuters: Forrester has been featured in two stories: one that includes data about the size of India’s retail market, and Reliance Retail’s strategy to focus on private label brands. These stories have also been syndicated to Times of India (One, Two), Economic Times (One, Two), Business Standard (One, Two), Hindu Business Line, and Channel NewsAsia. Read the full article here and here.