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Media Coverage
CIO Dive – Tech Chiefs Gear Up To Spend Bigger IT Budgets In 2025
CIO Dive: VP, Sr Research Director Matthew Guarini, VP, Research Director Paul McKay, and Chief Research Officer Sharyn Leaver are each quoted in this tech publication’s coverage of Forrester’s Budget Planning Guides for Technology Executives and Technology Architecture And Delivery. They discuss, respectively, how global inflation will force tech executives to strategically reallocate IT budgets; cloud and AI will be major [...]
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Forbes – How HUMAN Security Is Protecting The Digital Journey
Forbes: An article about HUMAN Security features insights from Principal Analyst Sandy Carielli about the security challenges organizations face in digital commerce when it comes to bots and bot operators. Read the full article here. Read more from Sandy here.
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CNBC – The Rise Of OpenAI And Microsoft’s $13 Billion Bet On The AI Startup
CNBC: In a video interview, Senior Analyst Rowan Curran offers insights about OpenAI’s successes, concerns the company faces, the effects outsized power from AI companies and big tech may have on society, and the stress AI could cause on our power grid. Watch the full segment here. Read more from Rowan here.
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SD Times – Q&A: 10 Emerging Technologies To Watch In 2024
SD Times: VP, Emerging Tech Portfolio Brian Hopkins joins this tech publication’s podcast, “What the Dev?”, to discuss Forrester’s research about the top 10 emerging technologies for 2024, especially how there is currently a marked shift from generative AI to agentic AI. Listen to the full podcast here. Read more from Brian here.
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Business Insider – OpenAI’s Brain Drain Isn’t A Great Look For Sam Altman
Business Insider: Despite OpenAI taking the lead in the AI arms race in late 2022, VP, Principal Analyst Mike Gualtieri shares that the organization currently lacks a significant advantage in the market as big tech companies, Meta and Google included, release their own generative AI tools. Read the full article here. Read more from Mike here.
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BBC – What Could Google Monopoly Ruling Mean For You?
BBC News: VP, Principal Analyst Dipanjan Chatterjee discusses the impact the anti-trust case against Google could have on Apple, stating that any disruption to the company’s revenue stream will have significant implications for the tech giant. Read the full article here. Read more from Dipanjan here.
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Associated Press – Drugstores Tinker With New Looks As Their Usual Way Of Doing Business Faces Challenges
Associated Press: An article about Walgreens and CVS updating their retail stores in response to a challenging business climate includes insights from Principal Analyst Arielle Trzcinski about how easing the patient experience can help build stronger relationships between store staff and consumers — leading to repeat business. Read the full article here. Read more from Arielle [...]
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The Guardian – Why Have The Big Seven Tech Companies Been Hit By AI Boom Doubts?
The Guardian: Senior Analyst Dario Maisto comments on why the big seven companies have been hit by AI boom doubts, stating there remains an issue of translating the technology into tangible economic benefits. Read the full article here. Read more from Dario here.
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Business Insider – Mark Zuckerberg Has Brilliantly Cornered Us
Business Insider: Following Meta’s latest quarterly earnings, VP, Research Director Mike Proulx discusses how the company has forcefully introduced Meta AI to users by adding it as the search engine on Instagram, Messenger, and WhatsApp. Read the full article here. Read more from Mike here.
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The Wall Street Journal – Hyundai Motor America Drops CMO Role As It Splits Its Marketing Group
The Wall Street Journal: VP, Principal Analyst Jay Pattisall discusses why Hyundai’s decision to split its marketing department into creative and performance divisions unravels a “full-funnel strategy.” Read the full article here. Read more from Jay here.
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Forbes India – Freshworks: How The Dennis Woodside-Girish Mathrubootham Combination Might Deliver On Its Promise
Forbes India: VP, Principal Analyst Liz Herbert offers perspective into how SaaS has become the standard way to buy enterprise software today. Read the full article here. Read more from Liz here.
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The New York Times – N.B.A. Announces Lucrative Rights Deals With Disney, Comcast And Amazon
The New York Times: VP, Research Director Mike Proulx shares that the NBA’s new media rights deal is not just a play for live TV programming; it’s about a play for big-brand ad dollars. Read the full article here. Read more from Mike here.
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The Wall Street Journal – This Summer’s Shopping Trend Is A Minimalist’s Nightmare
The Wall Street Journal: In an article about the trend of people buying accessories for their accessories, Principal Analyst Kelsey Chickering describes how people visit Amazon and other retailers for items they already know they want while visiting social media for inspiration and impulse buying. Read the full article here. Read more from Kelsey here.
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Financial Times – LinkedIn Turns To AI And Games To Build ‘Daily Habit’ Among Users
Financial Times: Principal Analyst Kelsey Chickering describes how LinkedIn must think beyond being a place for jobs and applications to resonate more strongly with users. must make its platform can tackle slow revenue growth. Read the full article here. Read more from Kelsey here.
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A Faulty CrowdStrike Update Causes Major Outage
Following news of cybersecurity vendor CrowdStrike’s faulty software update creating global disruptions, Principal Analyst Allie Mellen and VP, Principal Analyst Andras Cser comment on the outage. Associated Press: How a faulty CrowdStrike update crashed computers around the world The Wall Street Journal: “Why the Old Reboot Trick Won’t Work This Time” Financial Times: “Companies around the [...]
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Netflix Announces Their Q2 2024 Earnings
VP, Research Director Mike Proulx offers insights about Netflix’s latest earnings. Associated Press: Netflix’s subscriber and earnings growth gather more momentum as password-sharing crackdown pays off U.S. News & World Report: “Netflix’s Subscriber and Earnings Growth Gather More Momentum as Password-Sharing Crackdown Pays Off” Le Figaro: “Netflix gains eight million subscribers in the second quarter [...]
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Business Insider – AMD’s AI Head Explains How It’s Tackling Nvidia’s ‘Lock-In’ And The AI Chip Shortage
Business Insider: Senior Analyst Alvin Nguyen addresses the benefits and challenges of AMD embracing an open-source approach, as the company challenges Nvidia in the AI chip wars. Read the full article here. Read more from Alvin here.
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FT Adviser – The Future Of GenAI Will Rocket Fuel Modernisation Of Core Legacy Systems
FT Adviser: In a new article, VP, Principal Analyst Diego Lo Guidice breaks down how genAI will modernize core legacy systems. Read the full article here. Read more from Diego here.
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Forbes – Pricing Power: Insights From BarkleyOKRP, Forrester And Clorox
Forbes: VP, Principal Analyst Dipanjan Chatterjee discusses the relationship between brands and consumers, describing it as a value exchange that comes in four flavors. Read the full article here. Read more from Dipanjan here.
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TechRepublic – Building A Winning Data Team: 6 Functions Needed For A Modern Enterprise Data Organization
TechRepublic: In advance of her session at Forrester’s Technology & Innovation Summit North America, Senior Analyst Kim Herrington authors a byline for this tech publication that outlines the six functions needed for a modern enterprise data organization and how this type of organization can thrive in the current AI-driven era. Read the full article here. Read more [...]