Media Coverage

BBC News: VP, Principal Analyst Dipanjan Chatterjee discusses the impact the anti-trust case against Google could have on Apple, stating that any disruption to the company’s revenue stream will have significant implications for the tech giant. Read the full article here. Read more from Dipanjan here.

Associated Press: An article about Walgreens and CVS updating their retail stores in response to a challenging business climate includes insights from Principal Analyst Arielle Trzcinski about how easing the patient experience can help build stronger relationships between store staff and consumers — leading to repeat business. Read the full article here. Read more from Arielle [...]

The Guardian: Senior Analyst Dario Maisto comments on why the big seven companies have been hit by AI boom doubts, stating there remains an issue of translating the technology into tangible economic benefits. Read the full article here. Read more from Dario here.

Business Insider: Following Meta’s latest quarterly earnings, VP, Research Director Mike Proulx discusses how the company has forcefully introduced Meta AI to users by adding it as the search engine on Instagram, Messenger, and WhatsApp. Read the full article here. Read more from Mike here.

The Wall Street Journal: VP, Principal Analyst Jay Pattisall discusses why Hyundai’s decision to split its marketing department into creative and performance divisions unravels a “full-funnel strategy.” Read the full article here. Read more from Jay here.

Forbes India: VP, Principal Analyst Liz Herbert offers perspective into how SaaS has become the standard way to buy enterprise software today. Read the full article here. Read more from Liz here.

The New York Times:  VP, Research Director Mike Proulx shares that the NBA’s new media rights deal is not just a play for live TV programming; it’s about a play for big-brand ad dollars. Read the full article here. Read more from Mike here.

The Wall Street Journal: In an article about the trend of people buying accessories for their accessories, Principal Analyst Kelsey Chickering describes how people visit Amazon and other retailers for items they already know they want while visiting social media for inspiration and impulse buying. Read the full article here. Read more from Kelsey here.

Financial Times: Principal Analyst Kelsey Chickering describes how LinkedIn must think beyond being a place for jobs and applications to resonate more strongly with users. must make its platform can tackle slow revenue growth. Read the full article here. Read more from Kelsey here.

Following news of cybersecurity vendor CrowdStrike’s faulty software update creating global disruptions, Principal Analyst Allie Mellen and VP, Principal Analyst Andras Cser comment on the outage. Associated Press: How a faulty CrowdStrike update crashed computers around the world The Wall Street Journal: “Why the Old Reboot Trick Won’t Work This Time” Financial Times: “Companies around the [...]

VP, Research Director Mike Proulx offers insights about Netflix’s latest earnings. Associated Press: Netflix’s subscriber and earnings growth gather more momentum as password-sharing crackdown pays off U.S. News & World Report: “Netflix’s Subscriber and Earnings Growth Gather More Momentum as Password-Sharing Crackdown Pays Off” Le Figaro: “Netflix gains eight million subscribers in the second quarter [...]

Business Insider: Senior Analyst Alvin Nguyen addresses the benefits and challenges of AMD embracing an open-source approach, as the company challenges Nvidia in the AI chip wars. Read the full article here. Read more from Alvin here.

FT Adviser: In a new article, VP, Principal Analyst Diego Lo Guidice breaks down how genAI will modernize core legacy systems. Read the full article here. Read more from Diego here.

Forbes: VP, Principal Analyst Dipanjan Chatterjee discusses the relationship between brands and consumers, describing it as a value exchange that comes in four flavors. Read the full article here. Read more from Dipanjan here.

TechRepublic: In advance of her session at Forrester’s Technology & Innovation Summit North America, Senior Analyst Kim Herrington authors a byline for this tech publication that outlines the six functions needed for a modern enterprise data organization and how this type of organization can thrive in the current AI-driven era.  Read the full article here. Read more [...]

Challenges: Following the recent Samsung Galaxy Unpacked event, VP, Principal Analyst Thomas Husson discusses how AI is not yet an essential selection criterion for a smartphone but rather a tool to demonstrate the company’s capacity for innovation. Read the full article here. Read more from Thomas here.

CNBC: Appearing on CNBC’s “Power Lunch,” VP, Principal Analyst David Truog discusses the chatbot boom, its impact on US consumers, and genAI’s permeation of chatbots. Watch the full segment here. Read more from David here.

BBC: VP, Principal Analyst Sucharita Kodali offers perspective about recent initiatives coming out of Amazon — and how they could fare going forward — as the company celebrates its 30th anniversary. Read the full article here. Read more from Sucharita here.

TechRepublic: Principal Analyst Chuck Gahun authors a byline for this tech publication outlining five key steps tech leaders should take to ensure superior alignment with their business and IT strategies. Read the full article here. Read more from Chuck here.