Press Release

At B2B Summit North America, award winners will share how they fostered cross-functional alignment, prioritized customer needs, and implemented innovative best practices to deliver business success CAMBRIDGE, Mass., April 2, 2026 — Forrester (Nasdaq: FORR) will recognize Amazon Ads, Rockwell Automation, and ServiceNow as the 2026 recipients of its B2B Return On Integration (ROI) Honors at B2B Summit North America, taking place in Phoenix, April 26–29, 2026. The B2B ROI honorees are recognized for achieving outstanding alignment across [...]

Escalating tech costs, volatile hardware markets, energy supply disruptions, and sovereignty mandates will erode purchasing power in the region SINGAPORE, March 26, 2026 — According to Forrester’s (Nasdaq: FORR) Asia Pacific Tech Market Forecast, 2026 To 2030, the region will spend over US$437 billion on acquiring new technology between 2025 and 2030. Forrester estimates that total spending on [...]

 Embeds generative AI capabilities through Forrester AI, enabling clients to access trusted insights directly within their daily tools and workflows CAMBRIDGE, Mass., March 12, 2026 — Forrester (Nasdaq: FORR) today announced that Forrester AI (formerly Izola), its generative AI tool, is now certified for Microsoft Teams and available as an app in Microsoft Marketplace. The [...]

The global event series will bring together customer experience, marketing, and digital business leaders at CX Forum East, CX Forum West, and CX Summit EMEA CAMBRIDGE, Mass., March 2, 2026 — Forrester (Nasdaq: FORR) today announced the agenda for its global customer experience (CX) event series: CX Summit EMEA, being held in Amsterdam, June 8–10, 2026; CX Forum East, being held in New York City, June 16–17, 2026; and CX Forum West, being held [...]

B2B Summit is the must-attend event for marketing, sales, customer success, and product leaders to modernize their traditional go-to-market strategies CAMBRIDGE, Mass., February 19, 2026 — Forrester (Nasdaq: FORR) today announced that rock band The Fray will be this year’s headline performer at Forrester’s B2B Summit North America, taking place in Phoenix, April 26–29, 2026. This year’s B2B Summit North America theme, “GTM Singularity,” will enable B2B marketing, sales, customer, and product leaders — through Forrester’s research, frameworks, and guidance — to adapt to evolving buyer behaviors and modernize their go-to-market (GTM) [...]

CAMBRIDGE, Mass., February 12, 2026 — Forrester Research, Inc. (Nasdaq: FORR) today announced fourth-quarter and full-year financial results for 2025, with contract value (CV) down by 6%, at $292.4 million, compared with the prior year. Commenting on the results, George F. Colony, Forrester’s CEO and chairman, stated: “While we saw areas of momentum in cash [...]

Despite US tariffs, tech spend across Asia Pacific, Europe, and North America will continue to grow this year CAMBRIDGE, Mass., February 2, 2026 — Forrester (Nasdaq: FORR) projects that global technology spend will grow by 7.8% in 2026 to reach $5.6 trillion — up from $5.2 trillion in 2025. According to Forrester’s Global Tech Market [...]

CAMBRIDGE, Mass., January 28, 2026 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its fourth-quarter and full-year earnings conference call at 4:30 p.m. ET on February 12, 2026.  The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here.  Instructions are provided to ensure that the necessary audio applications are downloaded and [...]

Updated portfolio is designed to foster more peer networking and hands-on learning to help leaders turn ideas into action fast CAMBRIDGE, Mass., January 28, 2026 — Forrester (Nasdaq: FORR) today announced a strategic update to its global events portfolio, reinforcing the company’s continued commitment to delivering greater value, relevance, and flexibility to its event attendees. Building on its flagship Summits, the firm is introducing shorter, more intimate one- to one-and-a-half-day Forums that emphasize deeper engagement, more curated programming, and formats aligned [...]

Buying groups are growing larger, procurement is becoming more influential, and trials are now essential to reducing risk CAMBRIDGE, Mass., January 21, 2026 — According to Forrester’s (Nasdaq: FORR) report, The State Of Business Buying, 2026, generative AI is fundamentally reshaping how business buyers discover, evaluate, and purchase products and services. While genAI searches are the starting point for B2B buyers, leaders are increasingly relying on their internal and external buying networks — comprising colleagues and external influencers, respectively — to justify and de-risk purchasing decisions. The typical buying decision now includes 13 internal stakeholders and nine [...]

The event will enable B2B marketing, sales, customer success, and product leaders to modernize their go-to-market strategies and unlock mutual value for buyers and sellers in the AI era  CAMBRIDGE, Mass., January 15, 2026 — Forrester (Nasdaq: FORR) today announced the theme and agenda for B2B Summit North America, being held in Phoenix, April 26–29, 2026. With more than 90% [...]

Only 6% Of Jobs In The US Will Be Automated By 2030 Forrester (Nasdaq: FORR) forecasts that automation and AI will have a real but modest impact on jobs through 2030. While AI could account for 6% of total US job losses, equating to 10.4 million roles, widespread AI-driven job replacement remains unlikely, as labor [...]

Awards recognize B2B organizations that drive successful business outcomes by aligning marketing, sales, customer, and product or achieving excellence in a particular function CAMBRIDGE, Mass., November 17, 2025 — Forrester (Nasdaq: FORR) today opened calls for nominations for its 2026 B2B Return On Integration (ROI) Honors and B2B Programs Of The Year (POY) Awards. Forrester’s B2B Awards recognize organizations that have successfully aligned their marketing, sales, product, [...]

CAMBRIDGE, Mass., October 30, 2025 — Forrester Research, Inc. (Nasdaq: FORR) today announced financial results for the third quarter ended September 30, 2025, with contract value at $288.1 million, down 7% compared with the prior year.“Despite ongoing market uncertainty, we delivered operating margin and EPS growth this quarter,” said CEO and Chairman George F. Colony. [...]

SINGAPORE, October 29, 2025 — According to Forrester’s (Nasdaq: FORR) 2026 Asia Pacific predictions, released today, quantum security will emerge as a top priority for enterprises across the region. More than 90% of Asia Pacific (APAC) firms are expected to invest in post-quantum technologies as cyber threats intensify “harvest now, decrypt later” tactics. Government-led initiatives such as Singapore’s National Quantum-Safe Network Plus and India’s National Quantum Mission will further fuel investments in quantum security, with a strong focus on migration planning and cryptographic inventory solutions.  In 2026, economic, [...]

CAMBRIDGE, Mass., October 28, 2025 — According to Forrester’s (Nasdaq: FORR) 2026 B2C marketing, customer experience, and digital business predictions, the rapid adoption of generative AI is exposing fragmented vendor ecosystems and increasing consumer skepticism. In 2026, a third of companies will harm experiences with frustrating AI self-service. The pressure to cut costs will cause [...]

CAMBRIDGE, Mass., October 28, 2025 — According to Forrester’s (Nasdaq: FORR) B2B marketing, sales, and product predictions, as more B2B buyers adopt generative AI and conversational search tools to gather faster insights, marketing, sales, and product leaders are facing intense pressure to integrate genAI into their go-to-market applications to keep up. Yet 19% of buyers [...]

CAMBRIDGE, Mass., October 28, 2025 — According to Forrester’s (Nasdaq: FORR) 2026 technology and security predictions, AI will face a reckoning next year — the gap between inflated vendor promises and the value delivered to enterprises is widening, forcing a market correction to align expectations with reality. With fewer than one-third of decision-makers able to [...]

CAMBRIDGE, Mass., October 22, 2025 — Forrester (Nasdaq: FORR) today announced that BNP Paribas Bank Polska has been named a 2025 recipient of its Security & Risk Enterprise Leadership Award. BNP Paribas Bank Polska will be recognized at Forrester’s Security & Risk Summit, taking place in Austin, Texas, and digitally, on November 5–7, 2025. This [...]