Press Release

CX hit an all-time low in North America, while Europe made some gains and Asia Pacific struggled NASHVILLE, Tenn., and CAMBRIDGE, Mass., June 24, 2025 — According to Forrester’s (Nasdaq: FORR) global Customer Experience Index (CX Index™) 2025 rankings, ongoing challenges that drove last year’s decline in customer experience (CX) quality — weaker employee experience, [...]

Debuted this year, the Brand Experience Index measures the interconnectedness between brand and customer experience, enabling companies to quantify their integrated impact NASHVILLE, Tenn., and CAMBRIDGE, Mass., June 24, 2025 — According to Forrester’s (Nasdaq: FORR) Brand Experience Index (BX Index™), both customers and non-customers are more likely to purchase from, recommend, prefer, and pay a premium [...]

CIBC and a senior leader from AT&T to be honored at CX Summit North America for exemplifying customer obsession   CAMBRIDGE, Mass., May 27, 2025 — Forrester (Nasdaq: FORR) today announced Canadian Imperial Bank of Commerce (CIBC) as the recipient of its Customer-Obsessed Enterprise Award. Additionally, John Miller, vice president of consumer and retail solutions at AT&T, has [...]

This year’s award winners, Brenntag and e&, will be recognised at CX Summit EMEA London, May 21, 2025 — Forrester (Nasdaq: FORR) today announced that Brenntag and e& are the winners of its 2025 Customer-Obsessed Enterprise Award for Europe, Middle East, and Africa (EMEA). The award recognises organisations that place their customers at the centre [...]

Awards honor B2B organizations that drive revenue growth through effective alignment of marketing, sales, and product strategies May 15, 2025 — Forrester (Nasdaq: FORR) today opened calls for nominations for its 2025 B2B Return On Integration Honors and B2B Programs Of The Year Awards in Asia Pacific (APAC) and Europe, Middle East, and Africa (EMEA). [...]

The original forecast for 6.5% APAC tech spending growth is expected to be revised down by 1–2% amid rising uncertainty  SINGAPORE, May 14, 2025 — Forrester (Nasdaq: FORR) initially projected that technology spending in the Asia Pacific (APAC) region would grow by 6.5% in 2025 to reach US$722 billion, up from US$678 billion in 2024 [...]

CAMBRIDGE, Mass., May 6, 2025 — Forrester Research, Inc. (Nasdaq: FORR) today announced financial results for the first quarter ended March 31, 2025, with contract value at $290.9 million, down 7% compared with the prior year. “We expect 2025 to be marked by volatility, and this is reflected in our first-quarter metrics and the decline [...]

Agentic AI represents the next frontier in automation, enabling systems to make decisions independently and with intent CAMBRIDGE, Mass., May 6, 2025 — As generative AI evolves into agentic AI, automation becomes more sophisticated, and emerging technologies shift to large-scale deployment, firms will no longer be experimenting with AI by the end of 2025 — [...]

CAMBRIDGE, Mass., April 22, 2025 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its first-quarter earnings conference call at 4:30 p.m. ET on May 6, 2025.  The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for [...]

The award recognizes organizations that establish comprehensive security and risk strategies to both safeguard their enterprises and cultivate trust among key stakeholders  CAMBRIDGE, Mass., April 16, 2025 — Forrester (Nasdaq: FORR) today opened calls for nominations for its Security & Risk Enterprise Leadership Award, which recognizes organizations that implement a robust security, privacy, and risk [...]

New Forrester research outlines key actions for business and technology leaders to navigate uncertainty and mitigate the effects of global disruptions CAMBRIDGE, Mass., April 10, 2025 — According to Forrester’s (Nasdaq: FORR) report, How To Thrive Through Volatility, business and technology leaders need to quickly adapt to current economic uncertainty. This year has been marked [...]

Unveiled at B2B Summit North America, Forrester’s new research calls on leaders to grasp the full complexity of B2B buying and evolve their growth strategies to engage buying networks PHOENIX and CAMBRIDGE, Mass., April 1, 2025 — B2B organizations and go-to-market teams have fallen out of step with today’s buyers, who are younger, rely more [...]

Along with the Technology Strategy Impact and Enterprise Architecture Awards, this year, organizations can also apply for Forrester’s inaugural Data & AI Impact Award in April  CAMBRIDGE, Mass., March 18, 2025 — Forrester (Nasdaq: FORR) today opened calls for nominations for its annual global Technology Awards for Technology Strategy Impact and Enterprise Architecture, which recognize [...]

At B2B Summit North America, award recipients will share how they fueled organizational performance through alignment, customer focus, and innovative best practices  CAMBRIDGE, Mass., February 27, 2025 — Forrester (Nasdaq: FORR) will recognize SAS, Wolters Kluwer Health, and XPO as the 2025 recipients of its prestigious B2B Return On Integration (ROI) Honors at B2B Summit [...]

The event empowers CX, digital, and marketing leaders to align their brand experience with customers’ real-time journeys, delivering a holistic experience that drives retention and growth  CAMBRIDGE, Mass., February 12, 2025 — Forrester (Nasdaq: FORR) today announced the full conference agenda for CX Summit North America, being held in Nashville, Tennessee, and digitally, June 23–26, 2025. Today’s customers expect [...]

Generative AI, cybersecurity, and cloud solutions are poised to drive growth by 5.6% in 2025, up from 4.6% in 2024 Forrester (Nasdaq: FORR) projects that global technology spend will grow by 5.6% in 2025 to reach $4.9 trillion — up from $4.7 trillion in 2024 — reflecting a significant acceleration. Key growth drivers include the [...]

CAMBRIDGE, Mass., February 11, 2025 — Forrester Research, Inc. (Nasdaq: FORR) today announced fourth-quarter and full-year financial results for 2024, with contract value (CV) down by 5%, at $307.6 million, compared with the prior year. Commenting on the results, George F. Colony, Forrester’s CEO and chairman, stated: “Fourth-quarter and full-year financial results posed challenges, with [...]

B2B Summit is the must-attend event for marketing, sales, customer, and product leaders to adapt to changing buyer dynamics and achieve revenue growth CAMBRIDGE, Mass., February 5, 2025 — Forrester (Nasdaq: FORR) today announced that rock band O.A.R. will be this year’s headline performer at Forrester’s B2B Summit North America, taking place in Phoenix and [...]

CAMBRIDGE, Mass., January 28, 2025 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its fourth-quarter and full-year earnings conference call at 4:30 p.m. ET on February 11, 2025.  The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may [...]