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Forrester Introduces New Forrester Decisions Services For B2B Marketing Leaders
The five services for B2B marketing leaders will help them drive measurable growth, client retention, and advocacy. CAMBRIDGE, Mass., September 13, 2021 — Forrester (Nasdaq: FORR) introduces a number of Forrester Decisions services to help B2B marketing leaders and their teams accelerate progress on key marketing priorities. These services offer bold vision research, curated tools and frameworks, and hands-on guidance to enable firms to drive alignment across their revenue engine, while emphasizing customer growth, retention, and advocacy. According to Forrester, organizations that successfully align their revenue engine report 19% faster growth and [...]
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Forrester: 24% Of Indian Brands Delivered Poorer Customer Experiences In 2021
Brands that provided emotionally positive and easy-to-use experiences scored higher on the CX Index than brands that merely bolstered their digital presence NEW DELHI, September 13, 2021 — According to Forrester’s (Nasdaq: FORR) 2021 India Customer Experience Index (CX Index™), only four out of 29 brands managed to significantly improve their CX scores. HDFC Bank experienced the highest increase [...]
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Forrester Introduces New Forrester Decisions Service For Technology Executives
Service helps leaders become future fit and use technology to drive business value, growth, and differentiation CAMBRIDGE, Mass., September 9, 2021 — Forrester (Nasdaq: FORR) introduces Forrester Decisions for Technology Executives to help technology executives adapt quickly to changing business needs. This service offers bold vision research, curated tools and frameworks, and hands-on guidance to enable firms to establish future fit [...]
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Forrester Announces Full Conference Agenda For B2B Summit APAC 2021
Event will bring together top B2B marketing and sales leaders in the region to foster peer learning and leverage latest insights that accelerate business growth amid dramatically altered B2B buying and selling landscape SINGAPORE, August 26, 2021 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its B2B Summit APAC live virtual experience to be held September 14–15, 2021. [...]
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Forrester Appoints LogMeIn Executive Chris Finn As New Chief Financial Officer
CAMBRIDGE, Mass., August 4, 2021 — Forrester (Nasdaq: FORR) today announced the appointment of Chris Finn as chief financial officer (CFO), effective September 13, 2021. Finn joins Forrester from LogMeIn, where he led financial planning and analysis (FP&A) and procurement as vice president. With extensive experience across all finance functions, including corporate strategy, finance operations, and investor relations, he [...]
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Forrester Research Reports 2021 Second-Quarter Financial Results
Year-over-year total contract value increases by 9% to $320 million Cambridge, Mass., July 28, 2021 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced its 2021 second-quarter financial results. Second-Quarter Financial Performance Total revenues were $128.7 million for the second quarter of 2021, compared with $113.5 million for the second quarter of 2020. On [...]
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Forrester Research To Broadcast Its 2021 Second-Quarter Earnings Conference Call
CAMBRIDGE, Mass., July 14, 2021 /PRNewswire/ — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its second-quarter earnings conference call at 4:30 p.m. Eastern time on Wednesday, July 28, 2021. The call will be available at forrester.com. Investors who want to hear the call should log on at least 15 minutes prior to the broadcast. Participants may preregister for the call here. Instructions are provided to [...]
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Forrester Challenges Firms To Evaluate Their Customer Experience On CX Reality Day, July 13
CX Reality Day will help leaders assess if their firm’s customer experience lives up to their brand promise CAMBRIDGE, Mass., July 13, 2021 — To help leaders understand what their customers experience every day, Forrester (Nasdaq: FORR) is designating July 13, 2021 as CX Reality Day. For the second year in a row, executives and their teams will go [...]
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Forrester Research, Inc. CEO And CAO To Speak At The Sidoti & Company, LLC Virtual Investor Conference
Forrester Research, Inc. (Nasdaq: FORR) today announced that Chief Executive Officer George Colony and Chief Accounting Officer and Interim Chief Financial Officer Scott Chouinard will speak virtually at the Sidoti & Company, LLC Virtual Investor Conference on Wednesday, June 23, 2021. George Colony and Scott Chouinard will address the conference attendees virtually at 10:00 a.m. [...]
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Forrester’s George F. Colony Recognized As A Glassdoor Top CEO In 2021
Cambridge, Mass., June 16, 2021 — Forrester (Nasdaq: FORR) Founder, Chairman, and CEO George F. Colony has been named one of Glassdoor’s Top CEOs in 2021, based on anonymous and voluntary reviews Forrester employees shared on Glassdoor throughout the past year. Among chief executives recognized by employees in the US, Colony ranks 12th out of [...]
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I dispositivi touchless FeedbackNow® di Forrester consentono a due degli aeroporti più frequentati di Milano di monitorare e migliorare la customer experience in tempo reale
I dispositivi “Smiley BoxTM” intuitivi e facili da usare assicurano il flusso di dati operativi essenziali per ripristinare la fiducia dei passeggeri durante la pandemia CAMBRIDGE, Massachusetts, 16 giugno 2021 – Forrester (Nasdaq: FORR) ha annunciato oggi che la società di gestione aeroportuale SEA si avvarrà della soluzione touchless di Forrester, FeedbackNow, per la misurazione in tempo reale della customer experience (CX) in due degli [...]
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Forrester’s FeedbackNow® Touchless Devices Enable Two Of Milan’s Busiest Airports To Track And Improve Customer Experience In Real Time
Intuitive and easy-to-use “Smiley BoxTM” devices ensure the flow of vital operational data for restoring passenger confidence during the pandemic CAMBRIDGE, Mass., June 16, 2021 – Forrester (Nasdaq: FORR) announced today that airport management company SEA Group is relying on Forrester FeedbackNow’s touchless solution for real-time customer experience (CX) measurement at two of Milan’s busiest [...]
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Forrester’s Canada 2021 Customer Experience Index: Nearly 90% Of Brands’ CX Quality Remained Stable Or Improved During The Pandemic
Canadian brands revamped customer experiences to match changing needs and expectations due to COVID-19 CAMBRIDGE, Mass., June 3, 2021 — Forrester’s (Nasdaq: FORR) Canada 2021 Customer Experience Index (CX Index™) reveals that customer experience quality among Canadian brands remained stable, despite the COVID-19 pandemic. The pandemic changed customer needs and expectations in unprecedented ways. This [...]
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Forrester’s US 2021 Customer Experience Index Shows Companies That Revamped Experiences Excelled During The Pandemic
21% of brands achieved a significantly higher score; engaging empathetically with customers is critical to success CAMBRIDGE, Mass., June 2, 2021 — According to Forrester’s (Nasdaq: FORR) US 2021 Customer Experience Index (CX Index™) rankings, 21% of brands saw a significant score increase compared to 2020. The pandemic forced brands across industries to change their approach [...]
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Forrester Announces Full Conference Agenda For CX North America Live Virtual Experience
CX improvements drive growth through increasing customer loyalty CAMBRIDGE, Mass., May 27, 2021 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX North America live virtual experience to be held June 7–9, 2021. A must-attend conference that brings together customer experience (CX), B2B, and B2C marketers and analytics practitioners, this year’s agenda will focus on helping businesses shape their customer journeys to drive future business [...]
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Forrester: Only 30% Of Companies Will Embrace A Full Return-To-Office Model Post-Pandemic
New research shows that an anywhere-work strategy can enhance employee experience and drive employee retention rates CAMBRIDGE, Mass., May 26, 2021 — While many business leaders are drawn to vaccine passports as a solution to bring their workforces back to the office full-time, Forrester (Nasdaq: FORR) predicts that 70% of US and European companies will pivot to a hybrid work model post-pandemic. In [...]
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NASPO ValuePoint Selects Forrester To Deliver Information Technology Research And Advisory Services To State Government Agencies
CAMBRIDGE, Mass., May 18, 2021 — Forrester (Nasdaq: FORR) announced today that NASPO ValuePoint, through its Multistate Sourcing Team led by the state of Minnesota, has selected Forrester to deliver information technology research and advisory services to state and local government agencies. The agreement will provide immediate access for states, local governments, and public educational organizations to seek objective, expert [...]
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Forrester: Brand Loyalty Is Up For Grabs As Consumer Trust Wanes In Traditional Institutions
Trusted organizations build unbreakable bonds with customers, attract the best talent, and have greater growth potential CAMBRIDGE, Mass., May 12, 2021 — According to Forrester’s (Nasdaq: FORR) Trust Imperative research, a slew of corporate and governmental scandals and an influx of misinformation have destabilized the public’s trust in many traditional institutions. As consumers lose trust in [...]
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Forrester Research Reports 2021 First-Quarter Financial Results
Cambridge, Mass., May 5, 2021 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced its 2021 first-quarter financial results. First-Quarter Financial Performance Total revenues were $113.8 million for the first quarter of 2021, compared with $106.3 million for the first quarter of 2020. On a GAAP basis, net income was $4.0 million, or $0.21 [...]
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Forrester Decisions: Ein neues Forschungsportfolio, das Unternehmen hilft, Geschäftsergebnisse schneller zu erzielen
Mit 15 neuen Forschungsdienstleistungen hilft Forrester Unternehmen dabei, das Tempo der Geschäfts- und digitalen Transformation nach der Pandemie aufrechtzuerhalten und zu beschleunigen CAMBRIDGE, Mass., May 3, 2021 — Forrester (Nasdaq: FORR) gab heute Forrester Decisions bekannt, ein neues, kundenorientiertes Forschungsproduktportfolio, das für Führungskräfte und ihre Teams entwickelt wurde, um den Weg zwischen mutiger Vision und überlegener Geschäftsentwicklung [...]