Press Release

Number of buyer interactions in the purchase journey has jumped to more than two dozen   CAMBRIDGE, Mass., May 4, 2021 — According to new research unveiled at Forrester’s (Nasdaq: FORR) B2B Summit North America, the pandemic has dramatically changed B2B buying behaviors. The number of interactions required to make buying decisions significantly increased in the past two years: from 17 in 2019 to 27 in 2021, [...]

With 15 new research services, Forrester will help firms sustain and accelerate the pace of business and digital transformation post-pandemic CAMBRIDGE, Mass., May 3, 2021 — Forrester (Nasdaq: FORR) today announced Forrester Decisions, a new customer-obsessed research product portfolio ​designed for leaders and their teams to shorten the distance between bold vision and superior business impact. [...]

The event will bring CX and marketing leaders together to help businesses transform their customers’ experience and navigate a politically charged post-pandemic world CAMBRIDGE, Mass., April 28, 2021 — Forrester (Nasdaq: FORR) today announced Leslie Odom, Jr., a multifaceted, award-winning vocalist, songwriter, author, and actor, will join the mainstage for a moderated Q&A at its CX [...]

Honorees will be recognized at Forrester’s B2B Summit and will share best practices for implementing Forrester’s research frameworks to improve performance CAMBRIDGE, Mass., April 27, 2021 — Forrester (Nasdaq: FORR) today announced that Code42 Software, Inc., Dell Technologies, and SUEZ – Water Technologies & Solutions are this year’s Return on Integration (ROI) Honors winners. These organizations are being [...]

CAMBRIDGE, Mass., April 20, 2021 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its first-quarter earnings conference call at 4:30 p.m. Eastern time on Wednesday, May 5, 2021. The call will be available at forrester.com. Investors who want to hear the call should log on at least 15 minutes prior to the broadcast. Participants may preregister for the call here. Instructions are [...]

Live virtual experience will explore how CX and data-driven analytics must converge to shape the customer journey and drive business growth SINGAPORE, April 20, 2021 — Forrester (Nasdaq: FORR) today announced the conference agenda for its CX APAC 2021 live virtual experience, being held May 11–12, 2021. According to Forrester, in Asia Pacific, understanding customers’ needs [...]

Event will showcase latest research and unveil new tools to help B2B marketing, sales, and product leaders accelerate business growth  CAMBRIDGE, Mass., April 12, 2021 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its B2B Summit North America live virtual experience to be held May 3–6, 2021. For more than a decade, B2B Summit — formerly the SiriusDecisions Summit — has been a trusted resource for [...]

LONDON, UK, March 31, 2021 — Forrester (Nasdaq: FORR) has been named as a supplier to offer research and advisory services on the Crown Commercial Service’s (CCS) G-Cloud digital marketplace. The G-Cloud Framework supports UK Government organisations in achieving maximum commercial value for procurement of goods and services. In 2019-20, CCS helped the public sector achieve commercial benefits worth over £1 billion — supporting world-class public services that offer best value for taxpayers.  UK public sector organisations can now quickly and easily engage Forrester via the procurement channel to [...]

A must-attend event for B2B marketing, sales, and product leaders, the event will showcase Forrester’s latest research and frameworks to grow revenue CAMBRIDGE, Mass., March 30, 2021 — Forrester (Nasdaq: FORR) today announced Trevor Noah, the most successful comedian in Africa and the host of the award-winning “The Daily Show,” will join the mainstage for a [...]

Europe’s preparation for automation lags behind counterparts in North America and Asia Pacific, with government stimulus packages threatening to hinder post-pandemic progress LONDON, March 29, 2021 — Forrester (Nasdaq: FORR) predicts that employment protection initiatives instituted during the pandemic will diminish incentives and further delay CIOs’ plans for automation across Europe. This is despite the fact that 76% [...]

CAMBRIDGE/STOCKHOLM, March 24, 2021 — Forrester (Nasdaq: FORR) today announced the opening of its Nordic entity in Stockholm, Sweden. The new presence will serve as a Forrester hub for clients located across Sweden, Norway, Finland, and Denmark. The expansion allows Forrester to build deeper relationships with technology and business leaders in the region and deliver [...]

Vaccine passports in the workplace raise new privacy, ethical, legal, and compliance challenges that will define pandemic management plans CAMBRIDGE, Mass., March 18, 2021/ — As COVID-19 vaccine deployment and mass vaccination programs get underway, employers are at a new decision point: how to accelerate the “back to normal” without overstepping their bounds. According to Forrester (Nasdaq: FORR), 40% [...]

Forrester Research, Inc. (Nasdaq: FORR) today announced that Chief Executive Officer George Colony, Chief Financial Officer Michael A. Doyle, and Chief Accounting Officer Scott Chouinard will speak virtually at the Sidoti & Company, LLC Virtual Investor Conference on Thursday, March 25, 2021. George Colony, Michael Doyle, and Scott Chouinard will address the conference attendees virtually [...]

For B2B marketing, sales and product executives, the event will share actionable insights to accelerate business growth CAMBRIDGE, Mass., March 12, 2021 — Forrester (Nasdaq: FORR) today announced Kara Swisher, noted tech journalist, columnist, and author, will be a keynote speaker at Forrester’s B2B Summit North America, being held as a live virtual experience from [...]

Forrester: Automation Will Cause Australia’s Job Market To Shrink 11% By 2030 Workers in administrative and support roles are most at risk, with 63% of jobs expected to be automated by 2030 SYDNEY, February 23, 2021 — According to Forrester (Nasdaq: FORR), Australia’s job market will shrink by 11%, or 1.5 million workers, by 2030, as artificial intelligence [...]

Cambridge, Mass., February 11, 2021 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced its 2020 fourth-quarter and full-year financial results. Fourth-Quarter Financial Performance Total revenues were $120.5 million for the fourth quarter of 2020, compared with $124.3 million for the fourth quarter of 2019. Adjusted revenues, which exclude the fair value adjustment to [...]

Forrester’s touchless solution for customer experience tracking will help the airport securely obtain immediate and critical feedback from passengers CAMBRIDGE, Mass., Jan. 20, 2021 — Forrester (Nasdaq: FORR) announced today that the touchless version of FeedbackNow, a solution for real-time data collection on customer experience, is now available at Fiumicino Airport in Rome, Italy. Due to the pandemic, cleanliness and hygiene [...]

For the fourth time in five years, Forrester (Nasdaq: FORR) has been honored with a Glassdoor Employees’ Choice Award, recognizing the Best Places to Work in 2021. The Employees’ Choice Award is based solely on the input of employees who elect to provide anonymous feedback by completing a company review about their job, work environment, [...]

With vendors infusing AI into existing software products, overall market size will grow to $37 billion by 2025 CAMBRIDGE, Mass., December 10, 2020 — According to Forrester (Nasdaq: FORR), the overall artificial intelligence software market — despite ballooning to $37 billion by 2025 — will fall below current investor projections of $150 to $200 billion [...]