Press Release

At B2B Summit, attendees will hear from award winners about how they tackled their most pressing challenges to drive growth CAMBRIDGE, Mass., June 5, 2023 — Forrester (Nasdaq: FORR) will recognize Cart.com, Cisco, and IBM as this year’s B2B Return On Integration (ROI) Honors winners at its B2B Summit North America, held June 5–7, 2023, [...]

AUSTIN, Texas, and CAMBRIDGE, Mass., June 5, 2023 — Forrester (Nasdaq: FORR) today introduced two new research services, Forrester Decisions for Revenue Operations and Forrester Decisions for B2B Sales, at B2B Summit North America. Forrester Decisions for Revenue Operations is designed to help B2B leaders align internal operations that maximize customer value and drive higher [...]

Customers seek greater empathy, dependability, and competence from their banks, investment firms, and life insurers  SINGAPORE, May 17, 2023 — According to Forrester’s (Nasdaq: FORR) Financial Services Customer Trust Index, earning the trust of customers is crucial to driving revenue, especially in times of economic volatility. In Asia Pacific (APAC), the results show that customer [...]

Forrester Research Reports 2023 First-Quarter Financial Results CAMBRIDGE, Mass., May 4, 2023 — Forrester Research, Inc. (Nasdaq: FORR) today announced financial results for the first quarter ended March 31, 2023. Results were driven by flat contract value (CV) growth and a revenue decline of 9%. On a GAAP basis, loss per share was $0.21, and [...]

B2B organisations that align their growth engine will be honoured at Forrester’s B2B Summit EMEA  LONDON, April 26, 2023 — Forrester (Nasdaq: FORR) is opening calls for nominations in Europe, the Middle East, and Africa (EMEA) for its B2B Return On Integration Honours and B2B Programmes Of The Year Awards to recognise B2B organisations with [...]

B2B organizations that align their growth engine will be honored at Forrester’s B2B Summit APAC  SINGAPORE, April 26, 2023 — Forrester (Nasdaq: FORR) is opening calls for nominations in Asia Pacific (APAC) for its B2B Return On Integration Honors and B2B Programs Of The Year Awards. The awards recognize B2B organizations with outstanding achievements in [...]

Awards recognize organizations that build their technology strategy around customers to accelerate growth CAMBRIDGE, Mass., April 24, 2023 — Forrester (Nasdaq: FORR) today opened calls for nominations for its global technology awards for two categories: Technology Strategy Impact and Enterprise Architecture. These awards will recognize organizations that have executed technology strategies that enable their business [...]

CAMBRIDGE, Mass., April 20, 2023 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its first-quarter earnings conference call at 4:30 p.m. Eastern time on Thursday, May 4, 2023.  The call will be available at forrester.com. Investors who want to hear the call should log on at least 15 minutes prior to the broadcast. Participants may preregister for the call here.  Instructions are [...]

SYDNEY, April 20, 2023 — Forrester (Nasdaq: FORR) today announced that leading Sri Lanka-based telecommunications provider Dialog Axiata PLC is the Asia Pacific (APAC) winner of its inaugural Customer-Obsessed Enterprise Award. The award recognises organisations that are putting customers at the centre of everything they do to accelerate business growth, retain customers, and enable greater [...]

LONDON, April 20, 2023 — Forrester (Nasdaq: FORR) today announced that retail holding company Majid Al Futtaim is the Europe, Middle East, and Africa (EMEA) winner of its inaugural Customer-Obsessed Enterprise Award. The award recognises organisations that are putting customers at the centre of everything they do to accelerate business growth, retain customers, and enable greater [...]

CAMBRIDGE, Mass., April 19, 2023 — Forrester (Nasdaq: FORR) today announced that Best Buy, as well as leaders from NRG, M&T Bank, and Labcorp, are the North American winners of its inaugural Customer Obsession Awards. Forrester’s Customer-Obsessed Enterprise Award and Customer-Obsessed Leadership Award recognize organizations and senior executives, respectively, that are putting customers at the center of [...]

The event will share actionable insights to help organizations align their customer-facing functions to increase customer retention and drive revenue growth CAMBRIDGE, Mass., April 18, 2023 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX North America event being held in Nashville, Tennessee, and digitally, June 13–15, 2023. Digital consumers are dictating the pace of business. [...]

The event will share insights and actionable advice to help B2B organizations align marketing, sales, and product functions and accelerate revenue growth, profitability, and customer retention  CAMBRIDGE, Mass., April 10, 2023 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its B2B Summit North America event being held in Austin, Texas, and digitally on June 5–7, 2023. [...]

The event will help CX, B2C marketing, and digital leaders achieve cross-functional alignment to drive sustainable business growth SYDNEY, April 4, 2023 – Forrester (Nasdaq: FORR) today announced the full conference agenda for CX APAC, being held in Sydney, Australia, and digitally on May 25–26, 2023. At a time when consumer brands are bracing for [...]

The event will share insights and actionable advice to help CX, B2C marketing, and digital leaders increase customer retention and drive revenue growth. LONDON– Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX EMEA event being held in London and digitally on 10–11 May 2023. At a time when consumer brands are bracing for strong, [...]

Firms with high levels of alignment across customer-facing functions report 2.4x higher revenue growth and 2x higher growth in profitability than those without alignment  CAMBRIDGE, Mass., February 21, 2023 — According to Forrester’s (Nasdaq: FORR) customer-obsessed growth engine research​, outdated short-term growth strategies that focus on extracting value from customers no longer work. Dramatic changes in [...]

Millennial and Generation Z buyers are more demanding, with 90% citing dissatisfaction with their vendors  CAMBRIDGE, Mass., February 15, 2023 — According to Forrester’s (Nasdaq: FORR) Younger Buyers Have Changed The Business Buying Landscape report​, Millennials and Gen Z constitute 64% of business buyers, with Millennials making up more than half of all business buyers. These [...]

Transition to the new Forrester Decisions platform on track Cambridge, Mass., February 9, 2023 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced its 2022 fourth-quarter and full-year financial results. Commenting on the results, George F. Colony, Forrester’s CEO and chairman stated, “In 2022, we posted strong growth on both the top and bottom [...]

Software and IT services, fueled by cloud, will capture nearly two-thirds of global tech spend by 2027   CAMBRIDGE, Mass., February 2, 2023 — According to Forrester’s (Nasdaq: FORR) Global Tech Market Forecast, 2022 To 2027, in 2023, global tech spend will grow 4.7% to reach $4.4 trillion. The Middle East and Africa (MEA) and Asia Pacific [...]