Press Release

Event is the premier destination for B2B marketing, sales, and product leaders to drive revenue growth CAMBRIDGE, Mass., January 26, 2023 — Forrester (Nasdaq: FORR) today announced that popular rock and soul band Nathaniel Rateliff & The Night Sweats will perform live at Forrester’s B2B Summit North America, taking place in Austin, Texas, and digitally, [...]

To navigate this downturn, CEOs will need to simultaneously reduce spending while continuing to invest in their organizations’ long-term strategy CAMBRIDGE, Mass., January 26, 2023 – According to Forrester’s (Nasdaq: FORR) “Navigating The 2023 Downturn” research, the current global downturn will unfold in ways unlike any economic decline previously experienced. While prior recessions have followed a boom-bust cycle, [...]

CAMBRIDGE, Mass., January 23, 2023 — Forrester (Nasdaq: FORR) today introduced Forrester Decisions for Partner Ecosystem Marketing, the next generation of its Forrester Decisions for Channel Marketing service. The enhanced service is designed to help marketing leaders modernize their existing partner programs as partner ecosystems further evolve and expand. Forrester data shows that in 2022, [...]

CAMBRIDGE, Mass., January 18, 2023 — Forrester (Nasdaq: FORR) today announces its global Customer Obsession Awards for two categories: Customer-Obsessed Enterprise and Customer-Obsessed Leadership. These awards will recognize organizations and senior executives, respectively, who put customers at the center of everything they do to accelerate business growth, retain customers, and enable greater employee engagement. The [...]

B2B organizations that align their growth engine will be recognized at Forrester’s B2B Summit North America CAMBRIDGE, Mass., January 11, 2023 — Forrester (Nasdaq: FORR) is opening calls for nominations for its B2B Return On Integration Honors and B2B Programs Of The Year Awards to recognize B2B organizations that have had outstanding achievements in marketing, [...]

CAMBRIDGE, Mass., December 19, 2022 — Forrester (Nasdaq: FORR) today announced the appointment of Nate Swan as chief sales officer, effective January 3, 2023. A veteran technology sales leader, Swan has expertise in building and scaling organizations to drive revenue growth. At Forrester, he will use his expertise in leading global high-growth organizations to scale the business, drive sustained [...]

To remain profitable, leading cloud players will need to pivot their investments to analytics, AI/ML, and other differentiated premium services CAMBRIDGE, Mass., December 13, 2022 — According to Forrester’s (Nasdaq: FORR) Public Cloud Market Outlook, 2022 To 2026, the public cloud market will top more than $1 trillion worldwide by 2026. As this market matures, however, [...]

Bendigo Bank emerged as the new banking leader and Colonial First State topped the superannuation rankings  Sydney, December 8, 2022 — According to Forrester’s (Nasdaq: FORR) 2022 Australia Customer Experience Index (CX Index™), the customer experience quality of both the banking and superannuation industries have declined significantly, with the average CX scores falling from 69.2 to 60.5 and 66.7 [...]

Despite an average drop in overall CX scores, UOB and Income Insurance have respectively emerged as new leaders in the banking and insurance sectors SINGAPORE, November 21, 2022 — According to Forrester’s (Nasdaq: FORR) 2022 Singapore Customer Experience Index (CX Index™), despite positive change in CX scores in 2021, financial services firms in Singapore have been unable to maintain [...]

SYDNEY, November 16, 2022 — Forrester (Nasdaq: FORR) today announced that Sportsbet, AIA Group, and A.S. Watson Group are winners of its Asia Pacific Technology Awards. These awards, presented at Forrester’s Technology & Innovation APAC, recognise Sportsbet for executing an enterprisewide future fit technology strategy and both AIA Group and A.S. Watson for executing outcomes-driven enterprise architecture practices. All [...]

Forrester’s Financial Services Customer Trust Index helps providers assess and build customer trust to accelerate revenue growth   CAMBRIDGE, Mass., November 10, 2022 — According to Forrester’s (Nasdaq: FORR) Financial Services Customer Trust Index rankings, over 50% of US customers have low trust in financial services providers across the banking, credit card, insurance, and investment industries. [...]

Year-over-year total contract value increased by 7% to $353 million Company raises guidance for balance of year Cambridge, Mass., November 2, 2022 — Forrester Research, Inc. (Nasdaq: FORR) today announced financial results for the third quarter ended September 30, 2022, and raised its guidance for the balance of the year. Results were driven by contract [...]

SINGAPORE, October 26, 2022 — According to Forrester’s (Nasdaq: FORR) 2023 Asia Pacific (APAC) Predictions, released today, geopolitical friction, global economic pressures, and post-pandemic challenges will force APAC firms to prioritise their technology investments in 2023. However, despite embracing technology-led solutions to improve the lives of customers and citizens, firms will struggle to keep pace [...]

CAMBRIDGE, Mass., October 25, 2022 — According to Forrester’s (Nasdaq: FORR) 2023 predictions, released today, trust will be at the forefront of organizations’ business operations in the year ahead as business and technology leaders focus on prioritizing long-term growth. Current factors, including economic and financial instability, geopolitical uncertainty, company scandals, and climate change, are undermining consumers’ [...]

LONDRES, 25 de octubre de 2022 — Según las predicciones europeas para 2023 de Forrester (Nasdaq: FORR) publicadas hoy, los gobiernos europeos se esforzarán por ayudar a sus ciudadanos durante un invierno en el que los costes de la energía se dispararán, y algunos trasladarán esa responsabilidad a las empresas. Como resultado, la confianza de los consumidores en los gobiernos [...]

LONDON, 25 October, 2022 — According to Forrester’s (Nasdaq: FORR) 2023 European predictions, released today, European governments will struggle to support their citizens through a winter of soaring energy costs — and some will shift that responsibility onto businesses. As a result, consumers’ trust in governments across Europe will drop significantly. By the end of 2023, only one in [...]

LONDEN, 25 oktober 2022 — Volgens de vandaag gepubliceerde Europese voorspellingen voor 2023 van Forrester (Nasdaq: FORR), zal het voor Europese regeringen moeilijk worden om hun burgers door een winter van stijgende energiekosten heen te helpen, waarbij sommige van hen die verantwoordelijkheid zullen afschuiven op het bedrijfsleven. Als gevolg daarvan zal het vertrouwen van de consument in regeringen in heel [...]

The in-person and digital event will help data and analytics leaders create an “insights to action” loop that delivers successful business outcomes CAMBRIDGE, Mass., October 20, 2022 — Forrester (Nasdaq: FORR) today announced the full conference agenda for Data Strategy & Insights 2022, being held in Austin, Texas, and digitally, December 6–7, 2022. According to Forrester, advanced insights-driven [...]

The in-person and digital event will showcase the latest research, best practices, and real-world examples to inspire tech executives to build adaptive enterprises that fuel growth  SYDNEY, October 20, 2022 — Forrester (Nasdaq: FORR) today announced the full conference agenda for Technology & Innovation APAC 2022, being held in Sydney, Australia, and digitally, November 15–16, [...]