Summary
The big promise of big data to deliver better insights to enterprise decision-makers will not fully materialize unless business intelligence (BI) and analytics incorporate all available sources of information, including unstructured data. But most organizations still analyze structured and unstructured data in silos, using different tools and serving different use cases — even as techniques such as statistical analysis, machine learning, natural language processing, and artificial intelligence are now bringing text analytics closer to the familiar world of BI. This report helps application development and delivery (AD&D) pros working on BI initiatives that include unstructured data sources to demystify text analytics by describing its typical components and process flows.
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