Best Practice Report

A Snapshot Of B2B CX Programs

What We Learned From Surveying Attendees Of The B2B Track At CX NYC 2019

TJ Keitt
 and  three contributors
Jul 24, 2019

Summary

CX NYC 2019’s B2B track offered the opportunity for B2B customer experience (CX) leaders to baseline their CX programs’ core capabilities needed for success: business case development, customer success management, measurement, and insights development and communication. This brief summarizes the findings from the real-time data visualization charts completed at CX NYC 2019 and offers resources for B2B CX professionals looking to build or strengthen any of these capabilities in their own program.

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