Summary
AI’s rapid advances among cloud providers, adtech companies, brands, and agencies give rise to new marketing operating systems: brand-specific AI models that scale and systematize ad campaigns and customer experiences. These brand AI models will create meaningful business advantages, including cost efficiency, marketing performance, customer relevance, brand differentiation, and revenue growth. To harness the power of brand AI models, B2C marketing executives need to reengineer their workforce as they reinvent how they create value and (eventually) what their business produces. Read this report to learn how brand AI models transform how marketing gets done.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).