Vast, Fast, And Relentless: Consumer Buying Enters A New Era
Vision Report

Vast, Fast, And Relentless: Consumer Buying Enters A New Era

What B2C Businesses Need To Know To Survive And Thrive In The Next Decade

Sucharita Kodali , 
Joe Stanhope , 
David Truog , 
Anjali Lai
 and  ten contributors
Aug 11, 2020

Summary

It won’t be news to anyone that consumers are more empowered than ever, but it’s hard to pin down in precisely what ways they’re empowered and how that changes the way businesses must serve them. If you’re in a consumer-facing business, let us be the ones to break it to you: You’re entering the most frenzied phase of innovation you’ve ever experienced, and consumers won’t let you rest anytime soon. This report explores the future of buying and what B2C firms must do to be successful in the next 10 years.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Contact us to become a client
Purchase this report
This report is available for individual purchase ($1495).