Wave Report

The Forrester Wave™: B2B Advertising Solutions, Q3 2022

The 14 Providers That Matter Most And How They Stack Up

August 3rd, 2022
John Arnold, Principal Analyst
John Arnold Principal Analyst
With contributors:
Steven Casey , Angela Lozada , Arianne Burnette

Summary

In our 28-criterion evaluation of B2B advertising solution providers, we identified the 14 most significant ones — 6sense, AdDaptive Intelligence, Adobe, Demandbase, Influ2, Jabmo, LinkedIn, Madison Logic, Marin Software, Metadata, RollWorks, StackAdapt, Terminus, and The Trade Desk — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing and agency professionals select the right one for their needs.

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