Join this interactive discussion series with VP, Principal Analyst Terry Flaherty, Principal Analyst Amy Hawthorne, and fellow marketing and sales leaders focused on saying goodbye to marketing-qualified leads (MQLs). When saying goodbye to MQLs, many organizations start with a pilot program to test the concept, get stakeholders involved, and prove the value. During this session, we’ll discuss:
Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.
You'll receive an email with dialing and Webex instructions prior to the peer discussion.
See the peer discussion FAQs for answers to technical and other peer discussion questions.
B2B organizations must transform their revenue processes to focus on delivering value to the buyer throughout the customer lifecycle.
A revenue management council is a cross-functional team that collaborates to improve performance of the end-to-end demand process.
