B2B organizations must transform their revenue processes to focus on delivering value to the buyer throughout the customer lifecycle.
Peer Discussion
Saying Goodbye To MQLs: Proving Value With Pilots
Original Broadcast Date: October 23rd, 2024
Terry Flaherty
VP, Principal Analyst
Amy Hawthorne
Principal Analyst
Description
Join this interactive discussion series with VP, Principal Analyst Terry Flaherty, Principal Analyst Amy Hawthorne, and fellow marketing and sales leaders focused on saying goodbye to marketing-qualified leads (MQLs). When saying goodbye to MQLs, many organizations start with a pilot program to test the concept, get stakeholders involved, and prove the value. During this session, we’ll discuss:
- How participants are piloting the transition from MQLs to buying groups.
- Key attributes to identify a good pilot.
- How to get started.
Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.
Technical Information
You'll receive an email with dialing and Webex instructions prior to the peer discussion.
Peer Discussion FAQs
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