Home > Policies > Citations Policy > The Dos and Don’ts of Forrester Landscape Reports Citations and Usage

The Dos and Don’ts of Forrester Landscape Reports Citations and Usage

The below is applicable to Forrester clients and those with a valid reprint license to the report. Non-clients should check with citations@forrester.com about any such usage.

Do

Submit all Forrester Landscape report-related materials to Citations (citations@forrester.com) for review and include copy, images, branding, and the context.

Do Not

Assume approval of one piece means approval for all. Context matters, and Forrester has specific policies around usage in different mediums.

Jump to:

Overall

Overall

Do

  • Mention that you were “named,” “recognized,” “acknowledged,” “listed,” or “included” in the report.
  • Include self-reported information from the report about your company, such as size, geographic focus, industry focus, type of offering, or use case.
  • Refer to specific use case segments outlined in the report.
  • Refer to the report as an “overview.”
  • Refer to included vendors as “notable vendors.”
  • Include the required disclaimer when citing any results from the report:
    • Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.
  • Cite up to three non-comparative statements from the report.
  • With a Reprints license, cite more than three non-comparative statements from the report.
  • Include the full report title at least once.
  • Ensure the Forrester logo is always smaller, less prominently displayed, and not horizontally aligned with your own company or product logo.
  • With a Reprints license, use your Notable Vendor badge in your promotional materials for the reprint and the required disclaimer.
  • Abide by Forrester’s logo usage guidelines.
  • Use opinion language (“we believe,” “in our opinion,” etc.) when making claims that do not directly reflect verbatim content or specific findings from the report.
  • Link back to the report on Forrester.com if reprints have not been licensed.
Overall

Do Not

  • State that you were “ranked,” “rated,” “evaluated,” “featured,” or “highlighted” in the report.
  • Attribute self-reported data or company-specific use cases as findings from Forrester’s research.
  • Use language or imagery that reflects an award, validation, or endorsement, such as “applauded,” “lauded,” “awarded,” “accolades,” “validation,” “endorses,” or trophy, ribbon, or laurel images.
  • Cite more than three non-comparative statements from the report without a Reprints license.
  • Refer to the report as an “evaluation.”
  • Refer to included vendors as “the top,” “the best,” or “the leading” vendors.
  • Use graphics from the report showing other companies.
  • Horizontally align your logo and the Forrester logo.
  • Translate your reprint. Any translations of Forrester reprints must go through Forrester’s Reprints department at reprints@forrester.com.

Email

Email

Do

  • Mention that you were “named,” “recognized,” “acknowledged,” “listed,” or “included” in the report.
  • Include self-reported information from the report about your company, such as size, geographic focus, industry focus, type of offering, or use case.
  • Refer to specific use case segments outlined in the report.
  • Refer to included vendors as “notable vendors.”
  • Include the required disclaimer when citing any results from the report (see Overall section).
  • Refer to the report as an “overview.”
  • Cite up to three non-comparative statements from the report.
  • With a Reprints license, cite more than three non-comparative statements from the report.
  • Ensure the Forrester logo is always smaller, less prominently displayed, and not horizontally aligned with your own company or product logo.
  • With a Reprints license, use your Notable Vendor badge in your email signature banner with a report citation and linking to your reprint.
  • Abide by Forrester’s Logo usage guidelines.
  • Include the full report title at least once.
  • Refer to the report as an “overview.”
Email

Do Not

  • Reference Forrester or use any Forrester logos, images, or branding in your email signature.
  • Horizontally align your logo and the Forrester logo.
  • Reference Forrester in the subject lines of your emails.
  • Use graphics from the report showing other companies.
  • State that you were “ranked,” “rated,” “evaluated,” “featured,” or “highlighted” in the report.
  • Attribute self-reported data or company-specific use cases as findings from Forrester’s research.
  • Cite more than three non-comparative statements without a Reprints license.
  • Use language or imagery that reflects an award, validation, or endorsement, such as “applauded,” “lauded,” “awarded,” “accolades,” “validation,” “endorses,” or trophy, ribbon, or laurel images.
  • Refer to the report as an “evaluation.”
  • Refer to included vendors as “the top,” “the best,” or “the leading” vendors.

Press Release

Press Release

Do

  • Cite up to three non-comparative statements from the report.
  • With a Reprints license, cite more than three non-comparative statements from the report.
  • Include the full report title at least once.
  • Include the required disclaimer when citing any results from the report (see Overall section).
  • Mention that you were “named,” “recognized,” “acknowledged,” “listed,” or “included” in the report.
  • Include self-reported information from the report about your company, such as size, geographic focus, industry focus, type of offering, or use case.
  • Refer to specific use case segments outlined in the report.
  • Refer to included vendors as “Notable Vendors. .”
  • Refer to the report as an “overview.”
Press Release

Do Not

  • Use “Forrester” in press release headers or subheads.
  • Use any Forrester images, logo, or branding in, on, or in association with your press release.
  • Cite more than three non-comparative statements from the report without a Reprints license.
  • State that you were “ranked,” “rated,” “evaluated,” “featured,” or “highlighted” in the report.
  • Attribute self-reported data or company-specific use cases as findings from Forrester’s research.
  • Use language or imagery that reflects an award, validation, or endorsement, such as “applauded,” “lauded,” “awarded,” “accolades,” “validation,” “endorses,” or trophy, ribbon, or laurel images.
  • Refer to the report as an “evaluation.”
  • Refer to included vendors as “the top,” “the best,” or “the leading” vendors.
  • Use the Forrester logo, Notable Vendor badge, or any Forrester images or branding.
  • Cite the report in company boilerplate or “About Us” pages.

Website

Website

Do

  • Cite up to three non-comparative statements from the report.
  • With a Reprints license, cite more than three non-comparative statements from the report.
  • Include the full report title at least once.
  • Include the required disclaimer when citing any results from the report (see Overall section).
  • Ensure the Forrester logo is always smaller, less prominently displayed, and not horizontally aligned with your own company or product logo if not on your own website domain.
  • With a Reprints license, use your Notable Vendor badge, accompanied by a research citation.
  • Abide by Forrester’s logo usage guidelines.
  • Mention that you were “named,” “recognized,” “acknowledged,” “listed,” or “included” in the report.
  • Include self-reported information from the report about your company, such as size, geographic focus, industry focus, type of offering, or use case.
  • Refer to specific use case segments outlined in the report.
  • Refer to included vendors as “Notable Vendors.”
  • Refer to the report as an “overview.”
Website

Do Not

  • State that you were “ranked,” “rated,” “evaluated,” “featured,” or “highlighted” in the report.
  • Attribute self-reported data or company-specific use cases as findings from Forrester’s research.
  • Cite more than three non-comparative statements from the report without a Reprints license.
  • Horizontally align your logo and the Forrester logo.
  • Use language or imagery that reflects an award, validation, or endorsement, such as “applauded,” “lauded,” “awarded,” “accolades,” “validation,” “endorses,” or trophy, ribbon, or laurel images.
  • Refer to the report as an “evaluation.”
  • Refer to included vendors as “the top,” “the best,” or “the leading” vendors.
  • Use graphics from the report showing other companies.
  • Cite the report in company boilerplate or “About Us” pages.

Social Media & Blog

Social Media & Blog

Do

  • Cite up top three non-comparative statements from the report.
  • With a Reprints license, cite more than three non-comparative statements from the report.
  • Include the full report title at least once.
  • Ensure the Forrester logo is always smaller, less prominently displayed, and not horizontally aligned with your own company or product logo.
  • Abide by Forrester’s logo usage guidelines.
  • With a Reprints license, use your Notable Vendor badge accompanied by a research citation.
  • Link to an asset with the required disclaimer on it (see Overall section).
  • Mention that you were “named,” “recognized,” “acknowledged,” “listed,” or “included” in the report.
  • Include self-reported information from the report about your company, such as size, geographic focus, industry focus, type of offering, or use case.
  • Refer to specific use case segments outlines in the report.
  • Refer to included vendors as “Notable Vendors”. Refer to the report as an “overview.”
  • Create your own branded images citing your results for social posts on platforms like LinkedIn and X (formerly known as Twitter).
  • Encourage employees and provide guidance on posting only approved copy and images on their own personal feeds.
Social Media & Blog

Do Not

  • Stated that you were “ranked,” “rated,” “evaluated,” “featured,” or “highlighted” in the report.
  • Cite more than three non-comparative statements from the report without a Reprints license.
  • Attribute self-reported data or company-specific use cases as findings from Forrester’s research.
  • Horizontally align your logo and the Forrester logo.
  • Use language or imagery that reflects an award, validation, or endorsement, such as “applauded,” “lauded,” “awarded,” “accolades,” “validation,” “endorses,” or trophy, ribbon, or laurel images.
  • Refer to the report as an “evaluation.”
  • Use graphics from the report showing other companies.
  • Refer to included vendors as “the top,” “the best,” or “the leading” vendors.

Advertising & Video

Advertising & Video

Do

  • Cite up to three non-comparative statements from the report.
  • With a Reprints license, cite more than three non-comparative statements from the report.
  • Include the full report title at least once.
  • Ensure the Forrester logo is always smaller, less prominently displayed, and not horizontally aligned your own company or product logo.
  • Abide by Forrester’s logo usage guidelines.
  • With a Reprints license, use your Notable Vendor badge accompanied by a research citation.
  • Include the required disclaimer when citing any results from the report (see Overall section).
  • Include exact information about specific use case segments.
  • Mention that you were “named,” “recognized,” “acknowledged,” “listed,” or “included” in the report.
  • Include self-reported information from the report about your company, such as size, geographic focus, industry focus, type of offering, or use case.
  • Refer to specific use case segments outlined in the report.
  • Refer to included vendors as “Notable Vendors.” Refer to the report as an “overview.”
Advertising & Video

Do Not

  • State that you were “ranked,” “rated,” “evaluated,” “featured,” or “highlighted” in the report.
  • Cite more than three non-comparative statements from the report without a Reprints license.
  • Attribute self-reported data or company-specific use cases as findings from Forrester’s research.
  • Horizontally align your logo and the Forrester logo.
  • Use language or imagery that reflects an award, validation, or endorsement, such as “applauded,” “lauded,” “awarded,” “accolades,” “validation,” “endorses,” or trophy, ribbon, or laurel images.
  • Refer to the report as an “evaluation.”
  • Use graphics from the report showing other companies.
  • Refer to included vendors as “the top,” “the best,” or “the leading” vendors.

Presentation

Presentation

Do

  • Cite up top three non-comparative statements.
  • With a Reprints license, cite more than three non-comparative statements from the report.Include the full report title at least once.
  • Ensure the Forrester logo is always smaller, less prominently displayed, and not horizontally aligned your own company or product logo.
  • Abide by Forrester’s logo usage guidelines.
  • With a Reprints license, use your Notable Vendor badge accompanied by a research citation.
  • Include the required disclaimer when citing any results from the report (see Overall section).
  • Refer to specific use case segments outlined in the report.
  • Mention that you were “named,” “recognized,” “acknowledged,” “listed,” or “included” in the report.
  • Include self-reported information from the report about your company, such as size, geographic focus, industry focus, type of offering, or use case.
  • Refer to included vendors as “Notable Vendors.”
  • Refer to the report as an “overview.”
Presentation

Do Not

  • State that you were “ranked,” “rated,” “evaluated,” “featured,” or “highlighted” in the report.
  • Cite more than three non-comparative statements from the report without a Reprints license.
  • Attribute self-reported data or company-specific use cases as findings from Forrester’s research.
  • Horizontally align your logo and the Forrester logo.
  • Use language or imagery that reflects an award, validation, or endorsement, such as “applauded,” “lauded,” “awarded,” “accolades,” “validation,” “endorses,” or trophy, ribbon, or laurel images.
  • Refer to the report as an “evaluation.”
  • Use graphics from the report showing other companies.
  • Refer to included vendors as “the top,” “the best,” or “the leading” vendors.