Do
Submit all Forrester Landscape report-related materials to Citations (citations@forrester.com) for review and include copy, images, branding, and the context.
Do Not
Assume approval of one piece means approval for all. Context matters, and Forrester has specific policies around usage in different mediums.
Overall
Overall
Do
- Mention that you were “named,” “recognized,” “acknowledged,” “listed,” or “included” in the report.
- Include self-reported information from the report about your company, such as size, geographic focus, industry focus, type of offering, or use case.
- Refer to specific use case segments outlined in the report.
- Refer to the report as an “overview.”
- Refer to included vendors as “notable vendors.”
- Cite a limited number of verbatim quotes from the report (unless reprints have been licensed).
- Include the full report title at least once.
- Ensure the Forrester logo is always smaller and less prominent than your own company or product logo.
- Abide by Forrester’s logo usage guidelines.
- Use opinion language (“we believe,” “in our opinion,” etc.) when making claims that do not directly reflect verbatim content or specific findings from the report.
- Link back to the report on Forrester.com if reprints have not been licensed.
Overall
Do Not
- State that you were “ranked,” “rated,” “evaluated,” “featured,” or “highlighted” in the report.
- Attribute self-reported data or company-specific use cases as findings from Forrester’s research.
- Use language or imagery that reflects an award, validation, or endorsement, such as “applauded,” “lauded,” “awarded,” “accolades,” “validation,” “endorses,” or trophy, ribbon, or laurel images.
- Refer to the report as an “evaluation.”
- Refer to included vendors as “the top,” “the best,” or “the leading” vendors.
- Use graphics from the report showing other companies.
- Horizontally align your logo and the Forrester logo.
Email
Do
- Mention that you were “named,” “recognized,” “acknowledged,” “listed,” or “included” in the report.
- Include self-reported information from the report about your company, such as size, geographic focus, industry focus, type of offering, or use case.
- Refer to specific use case segments outlined in the report.
- Refer to included vendors as “notable vendors.”
- Refer to the report as an “overview.”
- Cite a limited number of verbatim quotes from the report (unless reprints have been licensed).
- Ensure the Forrester logo is always smaller and less prominent than your own company or product logo.
- Abide by Forrester’s logo usage guidelines.
- Include the full report title at least once.
- Refer to the report as an “overview.”
Email
Do Not
- Reference Forrester or use any Forrester logos, images, or branding in your email signature.
- Horizontally align your logo and the Forrester logo.
- Reference Forrester in the subject lines of your emails.
- Use graphics from the report showing other companies.
- State that you were “ranked,” “rated,” “evaluated,” “featured,” or “highlighted” in the report.
- Attribute self-reported data or company-specific use cases as findings from Forrester’s research.
- Use language or imagery that reflects an award, validation, or endorsement, such as “applauded,” “lauded,” “awarded,” “accolades,” “validation,” “endorses,” or trophy, ribbon, or laurel images.
- Refer to the report as an “evaluation.”
- Refer to included vendors as “the top,” “the best,” or “the leading” vendors.
Press Release
Press Release
Do
- Cite a limited number of verbatim quotes from the report (unless reprints have been licensed).
- Include the full report title at least once.
- Mention that you were “named,” “recognized,” “acknowledged,” “listed,” or “included” in the report.
- Include self-reported information from the report about your company, such as size, geographic focus, industry focus, type of offering, or use case.
- Refer to specific use case segments outlined in the report.
- Refer to included vendors as “notable vendors.”
- Refer to the report as an “overview.”
Press Release
Do Not
- Use “Forrester” in press release headers or subheads.
- Use any Forrester images, logo, or branding in, on, or in association with your press release.
- State that you were “ranked,” “rated,” “evaluated,” “featured,” or “highlighted” in the report.
- Attribute self-reported data or company-specific use cases as findings from Forrester’s research.
- Use language or imagery that reflects an award, validation, or endorsement, such as “applauded,” “lauded,” “awarded,” “accolades,” “validation,” “endorses,” or trophy, ribbon, or laurel images.
- Refer to the report as an “evaluation.”
- Refer to included vendors as “the top,” “the best,” or “the leading” vendors.
- Use the Forrester logo or any Forrester images or branding.
- Cite the report in company boilerplate or “About Us” pages.
Website
Website
Do
- Cite a limited number of verbatim quotes from the report (unless reprints have been licensed).
- Include the full report title at least once.
- Ensure the Forrester logo is always smaller and less prominent than your own company or product logo if not on your own website domain.
- Abide by Forrester’s logo usage guidelines.
- Mention that you were “named,” “recognized,” “acknowledged,” “listed,” or “included” in the report.
- Include self-reported information from the report about your company, such as size, geographic focus, industry focus, type of offering, or use case.
- Refer to specific use case segments outlined in the report.
- Refer to included vendors as “notable vendors.”
- Refer to the report as an “overview.”
Website
Do Not
- State that you were “ranked,” “rated,” “evaluated,” “featured,” or “highlighted” in the report.
- Attribute self-reported data or company-specific use cases as findings from Forrester’s research.
- Horizontally align your logo and the Forrester logo.
- Use language or imagery that reflects an award, validation, or endorsement, such as “applauded,” “lauded,” “awarded,” “accolades,” “validation,” “endorses,” or trophy, ribbon, or laurel images.
- Refer to the report as an “evaluation.”
- Refer to included vendors as “the top,” “the best,” or “the leading” vendors.
- Use graphics from the report showing other companies.
- Cite the report in company boilerplate or “About Us” pages.
Social Media & Blog
Social Media & Blog
Do
- Cite a limited number of verbatim quotes from the report (unless reprints have been licensed).
- Include the full report title at least once.
- Ensure the Forrester logo is always smaller and less prominent than your own company or product logo.
- Abide by Forrester’s logo usage guidelines.
- Mention that you were “named,” “recognized,” “acknowledged,” “listed,” or “included” in the report.
- Include self-reported information from the report about your company, such as size, geographic focus, industry focus, type of offering, or use case.
- Refer to specific use case segments outlined in the report.
- Refer to included vendors as “notable vendors.”
- Refer to the report as an “overview.”
- Create your own branded images citing your results for social posts on platforms such as LinkedIn and Twitter.
- Encourage employees and provide guidance on posting only approved copy and images on their own personal feeds.
Social Media & Blog
Do Not
- Stated that you were “ranked,” “rated,” “evaluated,” “featured,” or “highlighted” in the report.
- Attribute self-reported data or company-specific use cases as findings from Forrester’s research.
- Horizontally align your logo and the Forrester logo.
- Use language or imagery that reflects an award, validation, or endorsement, such as “applauded,” “lauded,” “awarded,” “accolades,” “validation,” “endorses,” or trophy, ribbon, or laurel images.
- Refer to the report as an “evaluation.”
- Use graphics from the report showing other companies.
- Refer to included vendors as “the top,” “the best,” or “the leading” vendors.
Advertising & Video
Advertising & Video
Do
- Cite a limited number of verbatim quotes from the report (unless reprints have been licensed).
- Include the full report title at least once.
- Ensure the Forrester logo is always smaller and less prominent than your own company or product logo.
- Abide by Forrester’s logo usage guidelines.
- Include exact information about specific use case segments.
- Mention that you were “named,” “recognized,” “acknowledged,” “listed,” or “included” in the report.
- Include self-reported information from the report about your company, such as size, geographic focus, industry focus, type of offering, or use case.
- Refer to specific use case segments outlined in the report.
- Refer to included vendors as “notable vendors.”
- Refer to the report as an “overview.”
Advertising & Video
Do Not
- State that you were “ranked,” “rated,” “evaluated,” “featured,” or “highlighted” in the report.
- Attribute self-reported data or company-specific use cases as findings from Forrester’s research.
- Horizontally align your logo and the Forrester logo.
- Use language or imagery that reflects an award, validation, or endorsement, such as “applauded,” “lauded,” “awarded,” “accolades,” “validation,” “endorses,” or trophy, ribbon, or laurel images.
- Refer to the report as an “evaluation.”
- Use graphics from the report showing other companies.
- Refer to included vendors as “the top,” “the best,” or “the leading” vendors.
Presentation
Presentation
Do
- Cite a limited number of verbatim quotes from the report (unless reprints have been licensed).
- Include the full report title at least once.
- Ensure the Forrester logo is always smaller and less prominent than your own company or product logo.
- Abide by Forrester’s logo usage guidelines.
- Refer to specific use case segments outlined in the report.
- Mention that you were “named,” “recognized,” “acknowledged,” “listed,” or “included” in the report.
- Include self-reported information from the report about your company, such as size, geographic focus, industry focus, type of offering, or use case.
- Refer to included vendors as “notable vendors.”
- Refer to the report as an “overview.”
Presentation
Do Not
- State that you were “ranked,” “rated,” “evaluated,” “featured,” or “highlighted” in the report.
- Attribute self-reported data or company-specific use cases as findings from Forrester’s research.
- Horizontally align your logo and the Forrester logo.
- Use language or imagery that reflects an award, validation, or endorsement, such as “applauded,” “lauded,” “awarded,” “accolades,” “validation,” “endorses,” or trophy, ribbon, or laurel images.
- Refer to the report as an “evaluation.”
- Use graphics from the report showing other companies.
- Refer to included vendors as “the top,” “the best,” or “the leading” vendors.