City AM – Cannes Lions: Ad Agencies Are Subsidising Their Own AI Displacement

Introduced last year, the Total Experience Score evaluates the combined influence of brand and customer experience on overall brand perception among both noncustomers and customers  AMSTERDAM, Netherlands and CAMBRIDGE, Mass., June 9, 2026 — According to Forrester’s (Nasdaq: FORR) 2026 global Total Experience Score rankings of 375 brands evaluated across Asia Pacific, Europe, and North America in 2025 and 2026, 41% improved their scores while only 3% declined. A compelling total experience — calculated by combining Forrester’s Customer Experience Index (CX Index™), Brand Experience Index (BX Index™), and, for the first [...]

The Forums will equip business and technology leaders with the frameworks and insights needed to scale AI and deliver measurable outcomes SINGAPORE, June 4, 2026 — Forrester (Nasdaq: FORR) today announced the full conference agendas for its AI Forum Singapore, being held on August 20, 2026, and AI Forum Sydney, happening August 25, 2026, both [...]