2021 Online Retail Forecast, US
Summary
As the pandemic forced nonessential retail stores to close, US e-commerce grew 30% in 2020. Online food and drink grew more than twice as fast as US e-commerce overall. The popularity of click-and-collect and curbside pickup means 10% of food and drink purchases will occur online by 2024. Despite strong e-commerce growth, stores will continue to capture most retail sales by 2024, including 71% of all US retail sales and 64% of US non-food-and-drink sales. Retailers will focus on reconfiguring store networks, clarifying store online sales attribution, promoting COVID-safe retail practices, and improving online margins for food and drink. This report presents our US online retail forecast for 2020 to 2024.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).