Vision Report

Adopt Product Management To Connect Design And Development

Remedy The Design-Development Disconnect With A Triad Model

September 6th, 2019
Christopher Condo, Principal Analyst
Christopher Condo Principal Analyst
Jennifer Wise, Principal Analyst
Jennifer Wise Principal Analyst
Bill Seguin, Researcher
Bill Seguin Researcher
With contributors:
David Truog , Christopher Mines , Andrew Dobak , Kara Hartig

Summary

Ever since Steve Jobs took the stage and wowed the world with the iPhone, the software market has recognized the importance of experience design (XD). When operating in silos, design and development teams don’t pay enough attention to each other. The siloed model doesn’t yield high-quality software or pleasurable customer experiences. Instead, it drives missed expectations, rushed timelines, and poor-quality software. Read this report to recognize the issues these silos can cause, and learn established product management practices that effectively bring these two disciplines closer together to achieve superior product development and outcomes.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.