Trends Report

Bridge The Divide Between Social Marketing And Compliance

Social Marketing Best Practices From Financial Services, Healthcare, And Pharmaceuticals For All Marketers

Erna Alfred Liousas
Nick Hayes
 and  three contributors
Jun 22, 2017

Summary

Adding social to your overall marketing strategy is no easy task for any company. B2C marketers in heavily regulated industries such as financial services, healthcare, and pharmaceuticals face even greater hurdles shaped by these industries' intense legal and compliance scrutiny. We profile three regulated brands whose successful social programs feature valuable tactics applicable to all industries. Read this report to learn how proactive preparation and collaboration counter compliance-based roadblocks to your social programs.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).