Summary
As firms continue their evolution to become customer obsessed, the need for specialist business architecture (BA) professionals becomes more apparent. Today, most BA pros focus on helping their firms adopt business capability investment planning. In the next five years, BA pros will have new titles, such as experience architect, platform architect, digital architect, and organization architect, with a focus on delivering value to customers. This report highlights the continuing evolution of the BA discipline. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. This latest update reflects our most recent thinking on the future role of business architecture within firms.
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