Consumers Want Convenience, Not Conversations

Consumers want convenience and choice — not conversational interfaces. However, a fear of being left behind still impels digital business leaders to build them. And nearly three-fourths of those who aren’t regularly using conversational interfaces are piloting with at least one. Aspirations to reduce operational costs alone should not drive chatbot build decisions. Digital business leaders should build conversational interfaces where they offer more convenience than existing means of interacting with customers.