Trends Report

Customer Obsession Will Remake AD&D Tools And Supporting Technologies

John Rymer
Jeffrey Hammond
 and  two contributors
Dec 29, 2016

Summary

Application development and delivery (AD&D) leaders shifting to modern application development are like acrobats performing above a flimsy net. The tools and technologies they need to support the planning, execution, and evaluation of customer-focused applications just aren't widely available yet. The biggest gaps are in portfolio management, test-and-learn development environments, and digital application platforms. This report provides an overview of the tools and technologies needed to support AD&D leaders' business technology (BT) agenda. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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