Enterprise Video's Future Aligns With Customer Obsession
Summary
Enterprises can meet employees' consumer-level expectations around video and support a customer-obsessed culture at the same time. Enterprise video strategies include a mix of live and on-demand content and videoconferencing that pulls the levers of the customer-obsessed operating model. To get closer to their customers with video, application development and delivery (AD&D) professionals need to have a unified strategy around enterprise and online video that favors personalization in order to engage employees and customers alike. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).