Trends Report

Enterprise Video's Future Aligns With Customer Obsession

Your Employees Expect Video, So Use It To Engage Them

Nick Barber
 and  three contributors
Mar 02, 2017

Summary

Enterprises can meet employees' consumer-level expectations around video and support a customer-obsessed culture at the same time. Enterprise video strategies include a mix of live and on-demand content and videoconferencing that pulls the levers of the customer-obsessed operating model. To get closer to their customers with video, application development and delivery (AD&D) professionals need to have a unified strategy around enterprise and online video that favors personalization in order to engage employees and customers alike. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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