Forecast Report

Forrester Research Online Retail Forecast, 2015 To 2020 (Asia Pacific)

ForecastView Spreadsheet

January 25th, 2016
Satish Meena, null
Satish Meena

Summary

We expect online retail sales in Asia Pacific — Australia, China, India, Japan, and South Korea — to reach $1.4 trillion by 2020, growing at a compound annual growth rate (CAGR) of 14.3% over the next five years. China is the biggest market and accounts for 80% of Asia Pacific online retail sales; we expect it to become the first market to reach $1 trillion in online retail sales in 2019. Smartphone penetration and investment by venture capital firms in China and India are powering online retail sales: Online retail sales via mobile account for 46% of total Asia Pacific online retail sales in 2015, and we expect them to reach 69% of total online retail sales by 2020. Apparel and accessories is the largest category and accounts for more than 20% of online retail sales in Asia Pacific; consumer electronics follow. This forecast details online and offline growth across 11 product categories and five markets. It also reveals the mobile-versus-desktop breakdown and provides historical data going back to 2009.

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