Forecast Report

Forrester Analytics: Digital-Influenced Retail Sales Forecast, 2018 To 2023 (US)

ForecastView Document

Satish Meena
 and  one contributors
Dec 10, 2018

Summary

Half of US retail sales are now digitally impacted, and we expect this to grow to 58% by 2023. This forecast calculates digital-influenced sales across 30 retail categories, with historical data going back to 2004. This report also includes a top-line forecast on mobile-phone-influenced sales, showing the percentage of offline retail that mobile phone research influences. We also break down digital's influence by source.

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