Summary
As B2B C-suites increasingly demand that their companies accelerate their digital transformation, digital business professionals face more pressure to show progress and benchmark their maturity. Digital means leveraging new models for direct and channel selling with a 360-degree view of the customer journey. B2B digital business pros must adopt a customer-obsessed operating mindset that applies design thinking to all points in the customer journey. This report guides you through Forrester’s B2B e-commerce digital maturity assessment so you can gauge how well your organization performs essential activities, discover which ones you need to strengthen, and learn how to do so.
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