Summary
B2B marketers have learned great content is a key component for engaging buyers. And they need to apply that learning to internal content to enable and train sales. Marketing, often unknowingly, provides sellers with irrelevant, indigestible, or just plain excessive amounts of material. Read this report to learn how to build and distribute content for an effective seller experience. Helping sellers understand how, when, and where to use various forms of content is an opportunity for marketing to ensure it creates the right content and has sales use it effectively.
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