Summary
The surge in demand for experience design (XD) requires that you answer a hard question as a design leader: How can your XD organization scale up? Organizations need new functions, education, processes, and tools to power today’s XD teams, provide efficiency and scale, and motivate designers to stay with the company. This report explains how to scale XD effectively to meet demand and increase design’s impact by following best practices Forrester has identified through in-depth interviews with dozens of XD leaders who have faced and conquered this challenge.
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