Summary
The Home Depot was the top Leader in The Forrester Retail Wave™: US Mobile Apps, Q1 2019, ahead of other digital leaders like Target and Sephora. So, how did it accomplish this? This report analyzes how the retailer set out to differentiate with digital and incorporate high-impact features and technologies into its mobile app. We also look at how the company embarked on its digital makeover, how it embraced omnichannel from the top down, and what digital executives at other retailers and brands can do to accelerate their own digital transformations.
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