Make Privacy A Competitive Differentiator
Summary
Consumers are increasingly aware of the value of their personal data. As a result, companies can no longer afford to dismiss customer concerns about the use of that data — failure to respect customers’ data preferences will drive them to more privacy-conscious competitors. The customer trust and privacy playbook addresses the responsibilities, processes, and tools that B2C marketers need to build trusted relationships and ensure success in an era of consumer-managed data and increased scrutiny of privacy practices.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).