Summary
Mobile has drastically changed modern marketing. Mobile is the consumer’s primary and preferred device. Marketers are spending more ad dollars on mobile devices than desktop because consumer usage has shifted. But mobile has unique challenges, such as less space for ad placements, fat fingers, and measurement headaches. Growth in new channels like podcasts and voice assistants is in large part due to mobile devices. And marketers are trying to navigate these new channels to reach prospects and customers. Read this report to understand how mobile is shaping advertising trends in 2020 and beyond and what actions B2C marketers should consider.
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