Must-Have E-Commerce Features

February 18th, 2022

Sucharita Kodali VP, Principal Analyst

Scott Compton

With contributors:

Fiona Swerdlow , Andrew Hogan , Cinny Little , Nicole Murgia , Ashley Villarreal , Taylor Hansen , Nicole Lesperance

Summary

Digital business professionals often grapple with prioritizing the countless issues that populate e-commerce to-do lists. Key opportunities include features and functionality to improve site navigation, product detail pages, and the checkout experience. Other areas of opportunity include fulfillment, customer service, and omnichannel execution. This report takes a prescriptive look at industry standards as well as the opportunities for differentiation in a retail e-commerce experience.

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