Landscape Report

New Tech: AI-Enabled Consumer Intelligence Solutions, Q2 2020

Forrester's Landscape Overview Of 26 Providers

May 28th, 2020
Cinny Little, Principal Analyst
Cinny Little Principal Analyst
Christian Austin, Associate Product Manager
Christian Austin Associate Product Manager
With contributors:
Boris Evelson , Gene Leganza , Daniel Weber

Summary

Your customers want what they want, when and where they want it. It's not enough to just keep up with them; you must also be out ahead. Consumer intelligence solutions power that by breaking down data silos. These solutions enable onboarding of both external data (e.g., social, website, third-party data) and internal data (e.g., CRM, surveys). This report for customer insights (CI) pros outlines this emerging market, featuring 22 vendors and several established vendors.

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