Nike Makes No Sacrifices

Nike unveiled its 30th anniversary "Just do It" ad campaign featuring its long-sponsored and controversial athlete Colin Kaepernick. Putting aside photos of disgruntled consumers setting Nike shoes on fire, we used Forrester's Consumer Energy Index to measure how well Nike attuned itself to the sentiments of its key customers and how that will stimulate their perceptions and behavior in the future. This makes it clear that Nike did the right thing for its customers and its brand. CMOs: Read this report to learn how to appeal with the right energy to the right customers.