Summary
You can use cross-channel campaign management (CCCM) solutions to better understand your customers, orchestrate digital and offline customer experiences, and propel your brand strategy from creative ideation to reality. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. B2C marketing professionals should use this report to understand the value they can expect from a CCCM provider and to select one based on size and functionality.
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