Summary
You can use a web content management system (web CMS) to improve content processes, maximize content reuse across multiple channels, and deliver relevant experiences at scale. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Digital experience and strategy professionals should use Forrester's Now Tech report to understand the value they can expect from a web CMS provider and select vendors based on size and functionality.
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