Omnichannel Strategies Demand A New Content Approach

The market has sold omnichannel strategies — customer experience, retail, media buying — as a switch that business leaders must throw, and they're throwing it. But there are many snags to realizing its benefits. Among the biggest is a failure to address content strategy and execution to support omnichannel experiences. This report provides marketing and technology leaders with the core concepts and building blocks they'll need to make their content — and the teams, processes, and systems behind it — truly ready for omnichannel customer experiences.