Summary
The opportunity to engage customers digitally has never been greater — but so is the cost of failing to meet their expectations. Many digital analytics practices are siloed, tactical, and fixated on channel-obsessed dashboard reporting that isn’t actionable. This report describes Forrester’s vision of digital intelligence: a modern approach to analytics that can be used to combine engagement insights from digital touchpoints to enable timely, customer-obsessed decision-making and digital transformation.
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