Summary
Customers don't like reading the mounds of information that companies often send them, so savvy companies use video to cut through the clutter and deliver a great experience. Specifically, brands can reduce the burden on their contact center with personalized video, which helps reduce churn in the onboarding cycle and retain customers in the post-sales cycle. Digital business strategy professionals responsible for customer service can use personalized video to help trim service costs and create competitive differentiation.
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