Implementing The PMM Model: Readiness Assessment

Organizations are seeking to adopt a cross-functional workflow process to guide the critical business decisions for offering commercialization and long-term success. The Product Marketing and Management (PMM) Model is a framework for customer-centric product commercialization and lifecycle. Before using the framework, an organization must understand the extent of effort and change required and determine whether it is ready for implementation. This report describes the Product Commercialization and Lifecycle Process Readiness Assessment, to help organizations assess their level of preparedness for such change.