Retailers: Assess Your Digital Business Maturity

To evaluate their e-commerce opportunities, digital business retail professionals must conduct a level set of current strengths and weaknesses. This framework plots your organizational maturity to help you evaluate your preparedness to drive digital transactions and deepen relationships with your customers across multiple touchpoints. Specifically, it evaluates companies on 20 criteria across five competencies, ranks them against other digital businesses, and provides a prescriptive approach on what companies at different maturity levels — beginner, intermediate, or advanced — should do next.