Tech Tide Report

TechRadar™: Digital Store Operations Technology, Q3 2016 (Updated)

September 29th, 2017
Lily Varon, Principal Analyst
Lily Varon Principal Analyst
Ananda Chakravarty, Senior Analyst
Ananda Chakravarty Senior Analyst
With contributors:
Fiona Swerdlow , J. P. Gownder , George Lawrie , Brendan Miller , Jaclyn Galan , Sam Wolken

Summary

eBusiness pros are already reaping value from technologies that improve store operations — unlike customer-experience-focused digital store technologies that are largely still early stage. To help retailers and vendors navigate this burgeoning field of technologies, Forrester identified and investigated the 14 most important digital store operations technologies. This TechRadar report defines the current state, business value, and long-term prospects for each store operations technology, and it is a companion to the TechRadar report that focuses on digital store customer experience technologies. This report is an update of a previous analysis of digital store customer experience technologies for digital business strategy professionals; Forrester reviews and revises it periodically for continued relevance and accuracy.

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