Summary
In Forrester's 41-criteria evaluation of social relationship platform (SRP) vendors, we identified the 11 most significant software providers — Adobe, Expion, Falcon Social, Hootsuite, Oracle, Percolate, Salesforce, Shoutlet, Spredfast, Sprinklr, and Sprout Social — in the category and researched, analyzed, and scored them. This evaluation details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help B2C marketing professionals select the right partner for their social relationship platform.
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