Summary
For more than 25 years, Forrester has used global consumer surveys to gauge consumer sentiment. Today’s environment is unique as consumers emerge from a public health crisis and step right into economic uncertainty and geopolitical turmoil. In this turbulent environment, more than ever, marketers need a window to the needs, wants, frustrations, and aspirations of consumers. This report helps B2C CMOs understand where the most empowered US consumers stand today and track where they’re going next.
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