The ROI Of SEO
Business Case Report

The ROI Of SEO

Build The Business Case For A Holistic SEO Program

Collin Colburn , 
Casey Sirotnak
 and  three contributors
Nov 19, 2020

Summary

SEO is necessary for any company with a website; it’s critical to driving traffic, leads, and revenue. The top challenge for marketers managing SEO is understanding return from their investment. We present a model for capturing ROI that cuts through the complexity of SEO investments. It breaks down the benefits and costs while factoring in risks and flexibility. The model is an interactive workbook that marketers can change to fit specific technology costs, website components, and objectives. This report helps B2C marketing professionals make the case for investment in a holistic SEO program; it provides an ROI model for SEO program expenditures using Forrester’s Total Economic Impact™ (TEI) framework.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Contact us to become a client
Purchase this report
This report is available for individual purchase ($1495).