Forecast Report

Forrester Data: Marketing Automation Technology Forecast, 2017 To 2023 (Global)

ForecastView Document

Jay McBain
Ryan Skinner
Lori Wizdo
 and  three contributors
Apr 30, 2018

Summary

Marketing automation technologies allow marketers to effectively market via multiple channels while automating repetitive tasks. This data-driven report gives a five-year view of growth for six technologies within the marketing automation ecosystem: cross-channel campaign management (CCCM) software, content marketing platforms (CMPs), lead-to-revenue management (L2RM) automation platforms, marketing resource management (MRM) software, real-time interaction management (RTIM) solutions, and through-channel marketing automation (TCMA) platforms.

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