Trends Report

The US Traditional Retailers Customer Experience Index, 2017

How US Traditional Retailer Brands Earn Loyalty With The Quality Of Their Experience

Dylan Czarnecki
 and  five contributors
Oct 25, 2017

Summary

How well do leading traditional retailers (stores and digital) earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 36 traditional retail brands that we analyzed as part of the US CX Index. We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals should use this report to inform their ongoing improvement efforts.

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