Wave Report

The Forrester Wave™: Marketing Resource Management, Q1 2020

The 12 Providers That Matter Most And How They Stack Up

March 5th, 2020
Stephanie Liu, Senior Analyst
Stephanie Liu Senior Analyst
Rusty Warner, VP, Principal Analyst
Rusty Warner VP, Principal Analyst
With contributors:
Mary Pilecki , Chahiti Asarpota , Christine Turley

Summary

In our 32-criterion evaluation of marketing resource management (MRM) providers, we identified the 12 most significant ones — Allocadia; Aprimo; BrandMaker; Contentserv; HCL Technologies; inMotionNow; NewsCred; Percolate, a Seismic Company; SAP; SAS; Wedia; and Workfront — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketers select the right one for their needs.

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