Summary
Understanding partner and buyer needs will be a paramount concern during 2021 planning. The current market disruption will have an ongoing impact on the channel, and marketers must cultivate acceptance and empathy toward partners and their buyers during these challenging times. In this report, we introduce five planning assumptions that must be top of mind for channel marketing leaders as they enter into the 2021 planning process.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.