Trends Report

The Inclusive Design Imperative: Win And Retain More Customers

Modernize Your Design Practice To Reach More Of Your Target Market

 and  four contributors
Mar 15, 2024

Summary

Experience design (XD) leaders can help their firms win and retain customers, break into new markets, and get employees more engaged by prioritizing inclusion. This report explains how to shift your firm’s XD mindset and methodology to: 1) establish a foundation that drives home the “why” and fuels the desire to do better and 2) augment your XD practice with the right people, processes, and tools.

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